Broken Links Checker
Broken links are links which leads to non existing page. These link pages are displayed as 404. Broken links and 404 errors in the website will cause negative effect on the search engine ranking. Broken links in the website need to be identified in order to avoid crawl errors in the search engine.
How to find broken links in a website
There are several tools are available Xenu Link Sleuth is one of the best tool to identify the broken links in the website. Just enter the link it will display if any broken links are available in the target website. Then you can easily remove the broken links.
You can also use online free website link to check broken links in the website You can click here
W3C Validation
W3C validation is most important step to validate the website code according to web standard. So without website validation you cannot get success in the search engine optimization. This helps to get ranking in the search engine and also increase the traffic to the website. It also improves user experience of the business website.